The Twin City Gang / Marketing, Branding & Distribution Strategy
Midnight Films
Make the Work. Then Make Sure Somebody Sees It.
Midnight Films is the marketing arm of the 13 South network, picking up where a strong finished project stops being enough on its own: branding, graphics, key art, digital campaigns, social strategy, publicity, festival positioning, market strategy, sales materials, and industry outreach — including identifying the right outside marketing firm, rep, vendor, publicist, or sales agent when a project calls for one.
Midnight coordinates the people and materials required to move a project into the marketplace. Sometimes that's an in-house campaign build. Sometimes it's identifying the right specialist and making the introduction. Either way, the objective is constant: understand the project, understand the audience, and put the two in the same room. Finishing the film is only half the job — eventually, the market has to know it exists.
Services
- Marketing strategy
- Brand development
- Key art and graphics
- Digital marketing
- Social media campaigns
- Publicity coordination
- Festival strategy
- Film-market positioning
- Sales materials
- Trailer and promotional coordination
- Agency and vendor sourcing
- Sales-resource coordination
- Industry outreach